I have experience in building performance reviews, practical plans and stakeholder workshops. I enjoy working across languages and checking that the wording still sounds natural.
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I specialise in AI assistants, source-data checks and practical human review. Since leaving agency work, I've focused on the software behind these tools: getting data into a usable form, connecting internal systems and making recommendations easy for staff to review. I build retrieval services, import jobs and review queues that respect existing access permissions. I also test what happens when a source is missing or the model is unsure. Outside work, I keep a notebook of family recipes and enjoy trying the ones I haven't yet mastered.
I help teams with websites, visual systems and publishing workflows. I begin by talking with the people who will use the result, then agree on a small, testable first step. Clients get clear files, sensible checks and notes they can keep using after the project ends. Cooking for friends is my favourite way to switch off.
I build machine-learning tools, equipment data and operational software. I begin by talking with the people who will use the result, then agree on a small, testable first step. Clients get clear files, sensible checks and notes they can keep using after the project ends. Cooking for friends is my favourite way to switch off.
I build forecasting, reporting and controlled finance processes. I speak with the people using them, check forecasts and assumptions, and write board papers and investor briefs around the business questions, with templates for the next reporting cycle. I often edit on my morning train.
I have experience in campaign planning, customer copy and performance reporting. I connect enquiry forms to the email tool and track which campaigns lead to sign-ups. This is freelance work alongside my in-house role, so I agree a manageable schedule at the start. Cycling to work gives me a bit of breathing space before the day begins.
I help teams with building performance reviews, practical plans and stakeholder workshops. I use my research background to trace unreliable readings, review access to the data and explain the options in an investment plan. My daily ferry commute is a welcome pause between home and work.
I specialise in websites, visual systems and publishing workflows. I speak with customers, build responsive pages and create reusable layouts so the next campaign doesn't need to start from scratch. Moving into this work meant learning both design and front-end development; I enjoy the point where they meet. I work in English and Spanish and like testing whether a headline sounds natural in both.
I plan campaigns, write social posts and email sequences, and set up simple automations that keep content work moving. I also connect enquiry forms, mailing lists and campaign reports, so a team can see which activities bring in useful leads. Before writing, I ask what you're selling, who buys it and how much content your team can keep up with. Then I put together a calendar and draft the copy. I also set up a simple report that shows which campaigns bring in enquiries, so the next month's plan has something useful behind it. I started this work alongside a day job and still keep my freelance workload small. Long rail trips around Europe are how I like to spend my holidays. When a project finishes, I leave editable drafts and instructions your team can follow without booking another call.
I build AI assistants, source-data checks and practical human review. Now I help small teams plan campaigns, write email sequences and set up AI tools for research and first drafts. I build in an approval step so someone checks the facts and wording before anything goes out. The work includes reusable briefs and simple reporting, not just a set of prompts. In the evenings, I restore old film cameras.
I turn financial evidence into board papers, cash-flow forecasts and recommendations that business owners can use. My doctorate and years as a lecturer trained me to check sources carefully and explain complicated figures without losing the important detail. Often the difficult part is bringing information together. I help teams agree on definitions, reconcile figures from different systems and decide who can access sensitive records. The result might be a reporting template, a revised forecast or a plan for connecting the ledger to a planning tool. I used to mark papers on the commuter train, and I still like that quiet stretch for editing. Clients can expect direct questions, clear prose and a record of the assumptions behind each recommendation. If the evidence doesn't support a conclusion, I'll say so.
I help teams with process reviews, operating plans and decision support. I created its assessment templates, workshop materials and guidance on who could access each document. That's the work I specialise in: making a review process clear enough for people to follow and repeat. I work in Swedish and English, and have an enduring fondness for a well-organised table.