I specialise in campaign planning, customer copy and performance reporting. I now do that work for other small businesses, bringing a research background to the way I organise and review campaign results. Making hand-bound notebooks is my weekend hobby.
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My work combines websites, visual systems and publishing workflows. I build accessible pages, design the visual templates and prepare social content for launches. The aim is to make an event or product easy to publish wherever customers will see it. Behind the pages, I connect catalogues, bookings and newsletters, with sensible permissions for staff and collaborators. I check what happens when an import fails and leave instructions for getting things running again. An editor shouldn't need a developer every time an event changes date. Danish and English are my working languages; I also collect favourite expressions that resist translation. Bilingual launches get space for both versions from the first layout. At handover, your team gets the source files, working integrations and a guide to routine updates.
I build forecasting, reporting and controlled finance processes. I begin by talking with the people who will use the result, then agree on a small, testable first step. Clients get clear files, sensible checks and notes they can keep using after the project ends. The small businesses near where I grew up still shape how I think about practical work.
I help teams with building performance reviews, practical plans and stakeholder workshops. I use my research background to trace unreliable readings, review access to the data and explain the options in an investment plan. My daily ferry commute is a welcome pause between home and work.
I use Python and SQL to connect billing tools to ledgers, automate reconciliations and produce clear exception reports for finance teams. Research in computational economics taught me to test assumptions and trace a figure back to its source. Between tasks, I'll often take a break with a logic puzzle.
I plan campaigns, write social posts and email sequences, and set up simple automations that keep content work moving. I also connect enquiry forms, mailing lists and campaign reports, so a team can see which activities bring in useful leads. Before writing, I ask what you're selling, who buys it and how much content your team can keep up with. Then I put together a calendar and draft the copy. I also set up a simple report that shows which campaigns bring in enquiries, so the next month's plan has something useful behind it. I started this work alongside a day job and still keep my freelance workload small. Long rail trips around Europe are how I like to spend my holidays. When a project finishes, I leave editable drafts and instructions your team can follow without booking another call.
I build AI assistants, source-data checks and practical human review. Now I help small teams plan campaigns, write email sequences and set up AI tools for research and first drafts. I build in an approval step so someone checks the facts and wording before anything goes out. The work includes reusable briefs and simple reporting, not just a set of prompts. In the evenings, I restore old film cameras.
I build software and process improvements for small teams. Since leaving agency work, I've focused on comparing performance options and planning upgrades in manageable phases. I prepare scope notes, technical requirements and the assumptions behind each option. Long trips along the coast are how I like to spend time away from work.
I build building performance reviews, practical plans and stakeholder workshops. Having run a business myself, I also help teams improve the review process around those drawings. The train to work is where I like to read before the day starts.
I help teams with building performance reviews, practical plans and stakeholder workshops. Drawing on my time in production, I interview staff, advise on handoffs and design review screens that connect to their planning tools. A walk at noon is one habit I try to keep.
I help teams with websites, visual systems and publishing workflows. I begin by talking with the people who will use the result, then agree on a small, testable first step. Clients get clear files, sensible checks and notes they can keep using after the project ends. Cooking for friends is my favourite way to switch off.
My work combines campaign planning, customer copy and performance reporting. With a research background, I now connect social, email and website reports, then write and adapt Polish-English posts, landing pages and emails based on the results. My first clients were shops in Gdansk, where I grew up.