Elena Popescu

My work combines AI assistants, source-data checks and practical human review. I set up assistants for research and drafting, organise approved source material and write the templates editors use for landing pages, emails and ads. Campaign planning is part of the job too: deciding who a message is for and what it needs to achieve. I talk to editors and review sample copy before choosing the patterns to reuse. The tools need to show their sources, make uncertainty visible and leave a clear point for human approval. I also write multilingual copy and give the team a way to assess its quality and campaign results. Travelling has made me more aware of how easily a familiar phrase can sound strange elsewhere. I check wording with that in mind rather than assuming a literal translation will do. Clients get editable materials, evaluation examples and a publishing guide they can use in an ordinary working week.